Why Your Web Presence Is Important

Increasingly over the past two decades, whether you have a business, a non-profit organization, or you’re representing your personal brand, say as an artist or writer, your presence on the Web has become more and more crucial to your success. This year, with so many...

Using “Free” Photos May Result in Large Fines

Bloggers should take extra care when looking for and downloading seemingly free photographs to use in their posts. Small companies figure they won’t be found or fined because their user reader base is small. In my own experience and those of many others, I was...

Create a Post Instead of a Page

When I meet with ongoing clients, they sometimes tell me they want to make a new page to introduce new services or products. I encourage them to do so, and if they need a refresher on how to do this themselves, I am happy to help. Recently, a client in the whole...

Inbound Marketing 101

People often wonder after they get their website up and running why it isn’t pulling in sales from day one. Usually it’s because they are too busy to write blog posts or don’t get around to hiring someone else to do it. Either way, not writing...

New business marketing tools better than the old

Most of my clients know I have been in the graphic design and web design business a long time. Maybe its the gray hair that gives it away! After I worked at the Boston Globe for ten years from 1978 to 1988 as an information graphic artist, I started my own company. At...

Get Moving With Newsletter Services

I’m sure you’ve heard of Constant Contact by now. Headquartered in nearby Waltham, it was one of the first email newsletter companies. Constant Contact’s Small Business Marketing suite of tools help you “reach, engage, and acquire new customers...

Being strategic in a competitive environment

When business owners plan out their marketing strategy (and it inevitably includes redesigning their website), they are not sure where to turn. There are many options available to them in the huge marketplace of the internet. When they try Yahoo or Go Daddy website...

Newsletter Services for Newton Client

New client “Vitality Personal Fitness” in Newton asked Perugi Design to create a Constant Contact email template for an outgoing newsletter announcing their Open House.  Constant Contact is a very popular way to reach your customers via email marketing. If...