Using “Free” Photos May Result in Large Fines

Bloggers should take extra care when looking for and downloading seemingly free photographs to use in their posts. Small companies figure they won’t be found or fined because their user reader base is small. In my own experience and those of many others, I was...

Create a Post Instead of a Page

When I meet with ongoing clients, they sometimes tell me they want to make a new page to introduce new services or products. I encourage them to do so, and if they need a refresher on how to do this themselves, I am happy to help. Recently, a client in the whole...

How to start blogging

Frequency It is important to blog every month or as often as possible. Once a week is the ideal frequency. Read why blogging is important in my blog “Design Musings” under the topic “blogs” and for tips on what to write, the best post titles,...

When your marketing plan includes a new website

When business owners plan out a new marketing strategy, which includes redesigning their website, they are not sure where to turn. There are many options available to them in the huge marketplace of the internet. When they try Yahoo or Go Daddy website plans, they...

Why you should never buy online advertising first

Many clients ask me if they should invest in Google Ad Words or Facebook Ads. I tell them my experience using Facebook Ads a few years ago, which was not rewarding, i.e. zero response. Those clients who did use Google Ads had the terrible experience of seeing large...

Inbound Marketing 101

People often wonder after they get their website up and running why it isn’t pulling in sales from day one. Usually it’s because they are too busy to write blog posts or don’t get around to hiring someone else to do it. Either way, not writing...

“Purposeful User Flow” not just for small websites

After reading my favorite blog’s latest post on Purposeful User Flow, I have new tool I am very excited to share. Thanks, Newfangled! Finally an answer to the problem of conversion …that is, getting visitors to “convert” by filling a form or...

Tips for writing and editing blog posts

There are several cool features right in the text editor that everyone writing with WordPress should use. I’m getting right to the point so you can find and use these handy features immediately! The first one is the “Paste as text button”. Use this...

New business marketing tools better than the old

Most of my clients know I have been in the graphic design and web design business a long time. Maybe its the gray hair that gives it away! After I worked at the Boston Globe for ten years from 1978 to 1988 as an information graphic artist, I started my own company. At...